Description:
Qualifications
Bachelor's in communications, marketing, or related field required
Minimum of 3-5 years of experience in a communications/public/media relations role with responsibility for external communications
Demonstrated written and oral communications proficiency
Practical experience developing a wide range of communication tools (website, press releases, video, TV, print, etc)
Responsibilities
The Public Relations Specialist supports the Company and the Marketing Services department through media relations and public relations initiatives at the regional and local level
The goal is to maintain awareness of our inpatient rehabilitation hospitals, the Company and its brand with our key audiences and the local communities in which we operate
Develops proactive media pitches for individual hospitals, including developing press releases, researching local media opportunities, identifying media contacts, and assisting with the pitch
Collaborates with Senior Manager of Public Relations to implement public and media relations campaigns in alignment with strategic topics to create public and brand awareness for local hospitals
Cultivates and maintains relationships with key local media outlets across the Company's national footprint
Cultivates and maintains relationships with local leaders and clinicians (CEOs, Business Development Directors, nurses, etc.)
Support media crisis and issues management efforts in local hospital markets
Monitors national and local media coverage and develops monthly public relations reports
Compiles media lists for local markets
Researches and tracks local and regional thought leadership initiatives for hospital CEOs and regional vice presidents, including speaking engagements, awards and editorial opportunities
Develops talking points and coordinates interviews with local and regional media outlets
Maintains the Company's online Newsroom platform
Drafts social media and website content to promote media stories across digital platforms
Supports communications needs for new hospitals and events
This position must sit at our Home Office in Birmingham, AL